Graphic India has also put together an animated graphic series on the Ramayan titled Ramayan 3392 AD. The web series has got more than 2.5 million views on YouTube since its launch in August. Morrison has teamed up with character entertainment company Graphic India to create an animated web series on the Mahabharat titled 18 Days. Indian mythology has even started appealing to global storytellers such as Grant Morrison, the creator of Batman. So, we seek an Indian discourse, embedded in Indian mythology," says Pattnaik, Chief Belief Officer at Future Group. "The Western discourse, embedded in Greek mythology, is not satisfying us. "We are in times when we are re-seeking our identity," says Pattanaik, whose books include The Goddess in India and Indian Mythology. People are drawn to it when non-mythological literature fails to satisfy that urge, he adds.
Leadership coach and mythology expert Devdutt Pattanaik says mythology captures the essence of a culture's notions of identity. He says more than 40 per cent of the publishing company's revenues come from its mythology titles. "Mythology had never faded, it has always been the core element of Indian life," says Manas Mohan, Chief Operating Officer, ACK Media, publishers of Amar Chitra Katha comics. What has changed is the style of storytelling and the contemporary touch to both literature and television with a mythological theme. To be sure, mythology never altogether disappeared from India. He says that instead of spending all their time amassing money for their children, it would be better if parents spent time with their children and helped them become good human beings," says Banerjee. "Krishna, in one of the episodes, talks about parenting. Draupadi's character, for example, has strong shades of the Delhi rape victim who media has dubbed Nirbhaya. Like Mahadev, Mahabharat also deals with contemporary issues such as parenting and honouring women, says Gaurav Banerjee, General Manager, Star Plus. It was a monster hit that got more than 6.5 million views in the first week itself. Star India launched an extravagant Rs 100-crore version of the Mahabharat on its flagship channel, Star Plus, in September. The success of Mahadev has encouraged Zee to launch a show based on the life of Gautam Buddha. Now, mythology is making a tentative comeback on television. Mythological shows slipped down the popularity charts and people were mesmerised by gaudily-dressed women sparring with each other on television every evening.
But then television was hit by a saas-bahu storm. In the early 1990s, every other Indian was gripped by Mahabharat fever and streets across the country were deserted on Sunday mornings when the epic show was on air. An entire generation of Indians grew up on Vikram Aur Betaal, a mythological show on Doordarshan in the 1980s based on a centuries-old collection of stories about King Vikram and the wily ghost Betaal. Mythology had never faded, it has always been the core element of Indian life: Manas Mohan, COO, ACK Media Photo: Nishikant Gamre/shows were once the coolest thing on television. Apart from the narrative which has made the God look cool, we have also styled it well and made it desirable by using a lot of computer graphics." "These values still resonate with this generation. "We realised that we could get traction only if we managed to package the show with a contemporary touch," says Ajit Thakur, General Manager, Life OK. How did the channel do it? Simple, it didn't just narrate the Shiva Purana, but gave the story a contemporary twist by getting young writers to bring out essential human values such as love, arrogance and hatred through the narrative. At that time, most hits didn't have a higher rating than 2.5. Life OK's bet with Mahadev paid off in a big way: it went on to become one of the most watched shows on Indian television with its ratings soaring to eight points in just 10 months. Chopra's Mahabharat.īut Star India's worries were unfounded.
#DEVON KE DEV MAHADEV SHOW TV#
And even Zee TV had burnt its fingers with a re-run of B.R. After all, Ekta Kapoor's westernised version of the Mahabharat on 9X, Kahaani Hamaaray Mahaabhaarat Ki, hadn't really taken off. Some channel bosses felt Mahadev's saviour-of-the-world image had enormous potential, but there was also some trepidation about whether there would be any takers for a mythological character in this age of digital wizardry. Mahadev, a mythological programme based on the legend of Lord Shiva. One of the scripts that came its way was Devon Ke Dev. When Star India was planning its second entertainment channel, Life OK, in 2011, it wanted a show that didn't just grab the attention of women but also appealed to men and children.
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